hi, i’m Alex.

My name is Alex, but most business owners around here know me as “Alex the Payment Guy.”

I’m your local wholesale merchant services specialist — not a bank, not a call center, not some generic rep.

I work face-to-face with retail shops, restaurants, service providers, and gyms across South Florida to help them:

→ Eliminate hidden fees

→ Lower their processing rate

→ Get paid faster

→ And finally, understand what they’re really being charged

I didn’t come from the corporate finance world. I came from the tennis court.

Before launching three businesses, I was a high-performance tennis coach. I helped athletes train their mindset, push through pressure, and find solutions at the most challenging times.

That mentality?

It’s the same one I bring into every business I work with today.

“The cost of not knowing is always higher than the cost of learning.”

BUILT IN SOUTH FLORIDA, TRUSTED BY BUSINESS OWNERS

I’m based in Boca Raton, proudly working with business owners across Miami-Dade, Broward, and Palm Beach counties.

I know what it takes to build something from scratch — because I did it.

I came to the U.S. with grit, earned my green card, and built three businesses from the ground up.

No investors. No shortcuts. Just hustle.

That’s why my approach is simple and transparent.

You get wholesale pricing, clear answers, and real support from someone who cares about your margins.

When working with me, view yourself as a partner, not a number.

what i actually do

✅ I conduct a full statement analysis to uncover hidden fees and inefficiencies

✅ I provide expert consulting to understand your business model and goals

✅ I guarantee access to the best available rates through true wholesale pricing

✅ I offer cutting-edge technology backed by 24/7 live customer support

✅ I deliver tailored, flexible solutions designed to fit your unique business needs

Whether you’ve got 1 location or 100, whether you’re scaling or just starting, I help you build a merchant system that works for you.

meet the guy behind the numbers

My philosophy is to build relationships with business owners to create long-lasting partnerships. Your best interests are always my top priority.

I’ve coached pro athletes, studied performance enhancement through psychology, and launched three ventures before 30. I’m obsessed with improving different business models and finding ways to enhance the efficacy of your operations.